By now you’ve heard the news. Homes are selling in just a couple days, and they’re selling for higher prices than ever before… even above the peak prices of 2007/2008! But how do you take advantage of the crazy Seller’s market that we’re in but also find your next home to buy?
The Awesome Nossum Group knows the solution, and they are helping home sellers all over Seattle to accomplish this. They negotiate a “rent back” which allows you to stay in the home after the home has officially closed/sold (so you don’t have to move before finding your next home). That means that you get all of the money from the sale of your home before you need to use it for the down payment on the next house you buy.
92% of home buyers start their search for a house online. We get your home in front of their eyes and makes them want to get out from behind the screen and into your home.
How to Sell your Home for the Most Money in Tech Savvy Seattle
Below are some of the tactics that we use to get your home sold. We don’t share all our tactics or else the competition might steal the good ideas! This list will evolve as we test out new strategies and technologies to see what attracts buyers the most. By staying on the cutting edge of advancing technologies, we help get your home sold at the highest price in the shortest amount of time.
How does this compare to other real estate agents?
It doesn’t. The average real estate agent in the USA is 60 years old. That’s the average! How many 6o year olds do you know who are really tech savvy? We are in our 20’s and 30’s and know how to leverage technology to your advantage, including the use of social media. We also know the value of tried and true marketing methods which they give a twist to set them apart from the crowd. This results in well-known online reputation for your home.
What strategies do we use?
High Definition Video
Video is the new virtual tour for homes. The old virtual tour was a camera that spun in place around the room. The pictures were usually distorted and took forever to load on your computer. Today we are using videos for virtual tours. Now most agents say that they use video, but what they are actually using photos stitched together and set to music. Here’s an example:
Buyers today expect quick loading and true high definition video that works on any device (phone, ipad, computer). Having a video tour is vital to creating the excitement required to get buyers off their butts and into your home.
We create this for your home! We are one of the few real estate groups in the country who post HD video tours of their client’s home on YouTube. By the way, did you know that YouTube is the second largest search engine in the world (only behind Google)? By having a video of your home on YouTube, you have a greater chance of getting your home seen by a potential buyer. There are also some fantastic SEO (search engine optimization) reasons to have a video of your home on YouTube.
Professional High Resolution Photos
Professional photos are a must, but they definitely not a given with most agents! With the majority of buyers looking at homes on the internet, professional high res photos & and HD video are required. Old point and shoot digital cameras with basic flash don’t cut it. While taking photos with your phone might work great for some occasions, it doesn’t work well for selling homes. We hire a professional photographer to come in with quality lighting and a wide angle lens. This equipment balances the natural and artificial light to make you home look its best. Professional photos and high definition video attract attention and get more people inside your home.
For instance, check out these two photos. Which one makes the home look better? Can you tell the difference? Buyers can…
The first photo is not too bad (especially compared to most photos you see online), but the professional photo looks so much better. You can see the grass outside, the wide angle shows off the entire room, and the lighting is fantastic.
A Custom Website for your home
Example: FremontModernTownhouse.com
Your home’s custom built website has a unique web address (like in the live example above) and looks fantastic on any device. Once created, it will be syndicated to over 20+ major property search portals online like Zillow.com, Trulia.com, and Realtor.com. By being on all of these websites, you have the best chance to be seen by buyers currently searching the internet.
Yes, some agents do list your home on all of these websites – but we go a step further by building a custom website for your home. What’s the difference between simply listing your home on 3rd party websites like Zillow vs. having a custom built website? Potential buyers will be able to get much more information about your home from the custom built site, and they can watch the virtual tour video right at the top of the page (which most syndicated sites try to hide). The custom built site also features a simple way for people to directly request a showing of your home. It’s the hub of all of your home’s marketing. And it allows us to track the latest traffic statistics for your home’s website to see how we’re doing.
Website Stats
Ever wonder how well the Awesome Nossum group is marketing your home? We actively track your home’s personal website traffic numbers and use these numbers to judge how the market perceives your home. If you are getting a lot of views but no showings, that tells us something. If you’re not getting many views, then that tells us something completely different. Tracking these stats is another technique most agents don’t use, but this information is vital to understanding how your home compares to its competition on the market. We know how to use these stats to your marketing advantage.
Custom Made “For Sale” Sign
Have you ever seen one of these before? Didn’t think so. You’re probably used to seeing the generic ones with a photo of the agent and their contact information.
We are one of the only real estate teams in the country who use custom-made For Sale signs. Why do we go all out and create a custom made sign for each and every home? Because it grabs attention! You’re paying us to market your home and not to market our own real estate company (which is what every other For Sale sign does). Just another way the Awesome Nossum Group stands out from the rest!
So what the heck is a custom for sale sign?
Well, it’s kind of like a normal For Sale sign… except instead of being boring, lame, and just like every other for sale sign out there, it’s completely unique! These signs feature photos of your home (8 in total, 4 on each side), your home’s website address, a paragraph describing your home in detail.
Once this unique signs grabs a buyer’s attention, they take out their phone and go to your home’s website address… which means they’re going to see the HD video tour…. which means that they’ll probably go on to look at the photos… and then they might just fill out the simple form to request a showing! It’s a calculated but simple progression of steps that get people out of their car and into your home.
These signs are designed to make people hit the brakes on their car — and it works! You’ll see. It’s pretty amusing to watch people drive past your house, stop in the middle of the road, and put the car in reverse just so that they can look at your For Sale sign! This is something that almost no one in the entire country does, let alone in Seattle. It’s this sort of twist on traditional marketing that sets the Awesome Nossum Group apart from the crowd.
Paperless Transaction
Sometimes life is too hectic to allow for a face to face meeting, and who the heck has a fax machine? We utilize electronic signatures that allow you to sign off on an offer from anywhere using nothing more than your smart phone. This means no more printing, scanning or faxing contracts. You can do everything from your smart phone, tablet or computer and it’s very simple to use. Although we prefer face-to-face meetings, we know that it is not always possible. Having electronic signatures as an option is fantastic and is another tool that sets us apart from other real estate teams.
How does all of this help you?
On average, “92% of homebuyers start their real estate search online.” That means that your real estate agent needs to market your home online and know how to market it well. Average doesn’t cut it anymore. The creative marketing techniques used by the Awesome Nossum Group will give your home a unique online reputation. Creating high definition videos, professional photos, a website specially made just for your house, and utilizing social media are ways to grab buyer’s attention and make your home stand out from the competition.
Customer Service
Check out the Yelp Reviews below to see what everyone is saying about us! You can watch video testimonials from past clients below as well. Christian and Les are available to answer your calls, texts and emails between 7:30am & 10pm, 7 days a week. They prides themselves on being available when you need them. People LOVE working with us. Request to meet up with Christian or Les to see if our team is a good fit for you.
Would you like to meet up with us?
or…
Are you interested in learning what your home is worth?
We are no-pressure people. We would love to meet with you face to face over a coffee or beer to talk about your goals. If you’re interested in meeting with Les or Christian you can fill out the form below or give us a call/text at 206-949-3048.
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